It might just be one of the most important parts of establishing yourself as a freelance graphic designer- your portfolio. Even if you don’t have a lot of work to showcase yet, you can still manage to build an impressive graphic design portfolio and brand yourself as a professional in the industry.
Portfolios are First Impressions
The first thing to do is to gather all of your existing projects. You will want to figure out the best pieces you have to feature in your portfolio. Not all of your work is going to be included in your portfolio. Think about choosing a theme to center your work around in your portfolio and make sure to choose your best work to put on display.
There is much more to your portfolio than just featuring your best work. You need a place on the Internet to display your work and it needs to be just as remarkable. A platform for your portfolio and to really build your brand starts by building a website that not only includes your portfolio, but a cover page, blog and most importantly a contact page. A personal logo for your website is also a nice touch that will impress digital agencies in Phoenix. Most importantly, build a website with a navigation bar and make sure it works properly and is user-friendly. Spending time and money on this part will be a good investment.
Feature Your Work On Social Channels
Branching out on the right social media sites like Instagram and Pinterest are a great way to expand your name in the industry. These sites focus on visuals, which is what graphic designers are going for. Samples of your work on these platforms could attract more clients. It is also an effective way to share your portfolio across the web.